Authors

Gaston Legorburu

Gaston Legorburu

Chief Creative Strategist, Publicis.Sapient

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Speaker Info

Gaston Legorburu is co-author of the New York Times Best Seller Storyscaping - Stop Creating Ads, Start Creating Worlds and Worldwide Chief Creative Officer of SapientNitro, a new breed of agency that is redefining storytelling for an always-on world. Recognized by “Adweek 50” as a game-changer who is modeling the agency of the future. Gaston sets much of the strategic and creative vision for the agency and provides clients with forward-thinking insights on their most critical marketing challenges. This has earned him a seat on the juries of such prestigious advertising award shows as D&AD, Art Directors Club, Cannes Festival of Creativity, New York Festivals, The One Show and the Webbys. Gaston is also a participating board member of the International Academy of Arts and Sciences (IADAS).

Recent Speaking Engagements:

2014 Cannes festival of Creativity

“Meet the Disrupters” Seminar with Spike Jones

Adobe Digital Marketing Summit EMEA

“Revolutionizing the Art of Storytelling” Click for more information

SXSW INTERACTIVE FESTIVAL 2014; OMMA at SXSW KEYNOTE SESSION

“Creativity & Technology: Moving from a Story Told to a Story Lived"

Florida Governor’s Conference 2014

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Speech Topics:

  • Storyscaping
  • Interactive Marketing
  • Creative Culture
  • Brand Communications
  • Creative
  • Technology

Previous Presentation Titles:

  • Revolutionizing the Art of Storytelling
  • Creativity & Technology: Moving from a Story Told to a Story Lived

What They’re Saying:

I have known Gaston for years. He has always been a big advocate of story and storytelling systems. In this book he reveals his in-depth passion alongside a set of inspirational practices that will help us all become better storytellers, better story-doers and better story-systems builders.

Jonathan Mildenhall, Former Senior Vice President, Integrated Marketing Content and Design Excellence, The Coca-Cola Company


As a trailblazing visionary in the world of advertising, Gaston conceived the Storyscaping approach to redefine the way brands connect with consumers. He has a unique ability to pull the ever-morphing pieces together, making them all fit, look great and work effectively. His presentations are not only enjoyable, they actually inspire us because the way he presents the content is so simple - it’s kind of like that moment where you wonder, ‘why didn’t I think of that?’

Mark Zablan, President of Adobe EMEA


During the 2013 Meet the Disruptors seminar at Cannes, Gaston led a provocative interview with Dame Vivienne Westwood. Together they investigated the importance of capturing the human story and how having a true purpose behind your brand is necessary and timeless.   The packed house responded with a rare display of appreciation; a standing ovation.

Alison Fulker, Former Director of Content, Cannes Lions International Festival of Creativity 2013

Daz McColl headshot

Darren "Daz" McColl

Chief Brand Strategy Officer, Global

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Speaker Info

Darren “Daz” McColl is co-author of the New York Times Best Seller Storyscaping - Stop Creating Ads, Start Creating Worlds and Chief Brand Strategy Officer of SapientNitro where he collaborates with global teams and clients to help create worlds of immersive stories and experiences. "Daz" as he is known, brings insight and strategic guidance to many of the world's biggest brands including: Virgin, McDonald’s, Nestlé, Mars, Foster’s, Burger King, Subway, Footlocker, ESPN, Volvo, Chrysler and Coca-Cola. He is a sought after speaker with experience that spans markets worldwide and his work has earned him many awards including: Effies, New York Festivals, The One Show, Clios, D&AD (Black Pencils), and three coveted Cannes Lions Grand Prix.

Recent Speaking Engagements:

Cannes Storytelling Academy 2014

MESH MARKETING CONFERENCE, TORONTO, CA

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Adobe Digital Marketing Summit EMEA 2014

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INTERNET WEEK 2014, NYC

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FACEBOOK SALES CONFERENCE 2014, MIAMI, FLA

ADVERTISING WEEK 2014 BY ADAGE, NEW YORK

UNIVERSITY OF FLORIDA COLLEGE OF JOURNALISM & COMMUNICATIONS, GAINESVILLE, FLA

“Storyscaping: Stop Creating Ads, Start Creating Worlds"

UNIVERSITY OF TEXAS, ARLINGTON, TX

“Storyscaping: Stop Creating Ads, Start Creating Worlds”

Speech Topics:

  • Storyscaping
  • Power of Experience
  • Marketing
  • Brand Strategy

Previous Presentation Titles:

  • Deciphering the Code to Creating Worlds of Immersive Experiences
  • From a Story Told to a Story Lived: The Craft of Storytelling in a Participatory Culture
  • The Power of Stories Lived vs Stories Told
  • Make Your Story Livable: Transforming a story told into a story lived

What They’re Saying:

On behalf of the mesh team, I want to thank Daz and David for a sensational closing keynote at mesh conference 2014. The content was insightful and timely. Moreover, the experience of #TheHive and #MobMoves was fantastic. Daz and David’s perspectives as industry leaders would have been terrific as a stand alone talk, but I think that the experience of using mesh as a case for illustration was brilliant and really elevated the experience while it underscored the message of storyscaping.

Sheri Moore, Mesh Conference 2014 Organizer


Joined by Omar Epps, Darren led a seminar on at 2012 Festival that dared to ask “Global Brands vs Global Celebrities: Who is the Smarter Marketer?”. The pair offered the audience a unique point of view around how brands of culture become celebrities in their own right, sharing some humorous insights along the way. A well-attended and well-received session.

Alison Fulker, Former Director of Content, Cannes Lions


The importance of storytelling is nothing new to those of us in marketing and advertising. Storytelling opens up new worlds. Daz’s presentation invited us on a journey rich with imagination and possibility. I felt very inspired.

Roslyn Peter, Manager Digital Communications, DonorWorx (Mesh Conference Attendee)

blog & article

Become a Dot Connector–Build living connections for seamless worlds

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Make Your Experience ‘Holiday’ Worthy

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“People are People, so, Why Should it Be?*”

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