Become a Dot Connector–Build living connections for seamless worlds

Move your marketing needle in the right direction.

There’s an intriguing opportunity for us when we push beyond the theories we’ve been following without questioning—like knowing all pieces of the marketing puzzle have an association to the brand or has the same URL or, worse, hashtag. Go to a place where your focus is really and truly on connecting the dots. Since I […]

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Customer Experience, CX, Daz McColl, experience design, storyscaping
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Make Your Experience ‘Holiday’ Worthy

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 It’s no secret that I am an advocate for building experiences where brands and people participate in something meaningful together. Sometimes that participation turns into a ‘holiday’ of sorts. Let’s explore this phenomenon. Groundhog Day. How many of us ever heard of Punxsutawney, PA before it became ‘holiday’ worthy through some keen storytelling by the […]

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Customer Experience, CX, Daz McColl, experience design, storyscaping
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“People are People, so, Why Should it Be?*”

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In our marketing ‘world’ all too often the concept of “understanding consumers” has been reduced to just identifying their needs. And market research has become a dreaded hurdle that must be cleared before you go on to the next phase of development. The technology of today offers new and interesting ways to mine for consumer insights and […]

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Darren McColl, Daz McColl, ethnography, insights, storyscaping
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Memories Mean Business

StoryMemory

It’s useless to create stories that no one remembers; you can’t change perceptions and drive behaviors (or commerce) that way. In the sea of channels, posts, pins, videos, etc., there’s a real value in understanding the way our brains create memories. My fascination with how the brain works, is mostly that, a fascination and a […]

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brand purpose, brand strategy, branding communications, Darren McColl, Daz McColl
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Frequency vs. Recency

May Blog Posts Frequency vs Recency

Before we weigh in on whether the path of frequency or recency is more important for propelling your brand’s world, I ask that we first come from a new starting place. Tip #1 – Today, we must recognize that the consumer is in control, so we need to better understand them. And, that while consumer […]