For Founders and CEOs who seek to build or rebuild relevant and sustainable brands that positively reflect the company; Storyscaping offers an approach to help you evolve and re-imagine your current brand, so that you don’t end up changing everything or starting over. Why you should buy it: It offers a holistic vision, one with both bite-size tips that can make an immediate impact as well as grander scale efforts to help organize the evolution process.

Creatives feel inspired by the concept of ‘creating worlds’ versus just making ads. Storyscaping moves a story told to a story lived, expanding your opportunities beyond the traditional two-dimensional methods and thought processes. Why you should buy it: You’ll see how the Experience Space (the playground) has expanded and how the dots connect between the impact of your work and the success of the entire project–providing an opportunity to change perceptions and increase value of your design.

Technologists read Storyscaping to gain a broader view on the abilities and impacts of building platforms that enable story immersion; a powerful connector to consumers. Why you should buy it: The stories and case studies can inspire new possibilities to help differentiate your role and the impact you make.

Strategists can begin to see brands, products and services as enablers for immersive experiences with consumers. Storyscaping helps organize the way you effectively align multiple touchpoints and make impactful connections between brands and consumers. Why you should buy it: The concepts of an Organizing Idea and how to evolve your Experience Space help you build a Story System (rather than just a linear storyline) that stands apart and makes lasting consumer connections.

For the Small Business Owner who seeks to build a strong and sustainable foundation, Storyscaping is an approach that will help you identify opportunities to improve and optimize your marketing by opening up the power of experience as part of storytelling. Why you should buy it: It’s practical. You can start implementing tips today. The real world examples and step by step methodology can help you effectively connect your brand and consumers in an always-on world.

For students, Storyscaping helps provide a snapshot of the current marketing landscape and challenges brands are facing while offering practical concepts that may help keep you ahead of the curve. Why you should buy it: It’s a plain-talk (and sometimes humorous) resource that displays both the bigger picture and also a ‘how to’ for successfully navigating within it.

For educators who seek to tackle today’s challenges using enjoyable, practical and straight-forward teaching material; Storyscaping is an all-encompassing, yet scalable, option for marketing students. Why you should buy it: It’s a practical ‘how to’ book. After the philosophy in part one, almost each chapter could be a class. It also offers real world case studies and stories to help open minds and inspire students who are focused on making a difference as future leaders.