Archives: Brand Strategy

Make Your Experience ‘Holiday’ Worthy

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 It’s no secret that I am an advocate for building experiences where brands and people participate in something meaningful together. Sometimes that participation turns into a ‘holiday’ of sorts. Let’s explore this phenomenon. Groundhog Day. How many of us ever heard of Punxsutawney, PA before it became ‘holiday’ worthy through some keen storytelling by the […]

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Customer Experience, CX, Daz McColl, experience design, storyscaping
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Big Ideas Are Made Better By Organizing Ideas

Organizing Ideas

Most of us have worked to either help come up with that awesome “big idea” or perhaps support a big idea after it’s been created and sold. The purpose of a big idea is to get consumers to look up and think, “Wow, that’s amazing!” So, of course, this is still a necessary component in […]

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brand strategy, Darren McColl, Daz McColl, organizing idea
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Surviving or Thriving

Move your marketing needle in the right direction.

Move your marketing needle in the right direction. Is it fair to think that most of us are creatures of habit and therefore feel a bit overwhelmed by the break -neck speed of change we need to keep up with in this industry? At the end of the day, I doubt any of us works […]

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brand strategy, branding communications, Darren McColl, Daz McColl, storyscaping
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Three Simple Steps To Start Up On A Strong Foundation

Steps to Start Up

When embarking on the journey of starting a business, the excitement crescendos and possibilities seem to present themselves – nonstop. Some days it feels like your mind is swimming in a sea of “where do I put my energy and resources first?” And of course, the key is actually focusing in the face of opportunity. […]

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brand strategy, branding communications, Darren McColl, Daz McColl, startup, storyscaping, storyscaping book
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Start Up, Leg Up

Blog Start Up Leg Up

I remember many days spent in the “start-up” phase of business. I’ve been through it more than once and I’ve helped several friends and clients find their way, too. And now, with the recent launch of Storyscaping, in some ways it feels like we just came through yet another start-up phase. This is the speed […]

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brand strategy, branding communications, Darren McColl, Daz McColl, startup, startups, storyscaping, storyscaping book
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