Campaign.UK, James Swift
April 15, 2016
Ahead of his D&AD Festival appearance, Gaston Legorburu talks to James Swift about the thinking behind Storyscaping and why the industry needs to get on board.
Gaston Legorburu, along with Darren McColl, in 2014 co-wrote Storyscaping, a book on marketing in the digital age. Before long, he’d learned that his book had made The New York Times’ bestsellers list. Shortly after that, he realised that “you can never make money by writing a book, no matter how successful it is”. As such, Legorburu remains in his day job as Publicis.Sapient’s chief creative strategist.