Tag Archives: brand positioning

Make Purpose A Priority

heartillustration

Do we have ourselves to blame? Has our industry blasted so many messages at audiences that we’ve forced them to become more keenly selective in their interactions with us—our ads, messages and brands? Perhaps. But if that is the case, then it suggests that building a brand connection with consumers is going to be more […]

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brand positioning, brand purpose, Darren McColl, storyscaping
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