It’s useless to create stories that no one remembers; you can’t change perceptions and drive behaviors (or commerce) that way. In the sea of channels, posts, pins, videos, etc., there’s a real value in understanding the way our brains create memories. My fascination with how the brain works, is mostly that, a fascination and a […]
The whole ad blocking issue is really about publishers, because when ads are blocked, publishers can’t distribute ad content inside their content—which is their revenue system. That’s it, that’s why there’s an issue and increased chatter in the industry. Don’t make it bigger or closer to home than that. In the bigger picture, we are not hearing creative people talking about how ad blockers are killing their industry—instead, they’re saying it’s good because it means everyone will try to do better work, an upside. So it’s all in how you look at it; shift your focus.
Insight On Insights By: Darren “Daz” McColl What’s the best way to get to the core of possibility? Pretend you’re a five year old. How many times in an eight hour work day do you suppose the typical five year old asks, “Why?” Are they not the most curious of souls? No matter the answer […]
Our Storyscaping approach directs marketers to move beyond just creating ads; it inspires us all to begin creating worlds. Part of creating a world includes building a Story System to support it. So, while ads are still part of your world, they are looked at through the broader lens of a Story System. With that, […]
Most of us have worked to either help come up with that awesome “big idea” or perhaps support a big idea after it’s been created and sold. The purpose of a big idea is to get consumers to look up and think, “Wow, that’s amazing!” So, of course, this is still a necessary component in […]