Tag Archives: branding communications

Memories Mean Business

StoryMemory

It’s useless to create stories that no one remembers; you can’t change perceptions and drive behaviors (or commerce) that way. In the sea of channels, posts, pins, videos, etc., there’s a real value in understanding the way our brains create memories. My fascination with how the brain works, is mostly that, a fascination and a […]

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brand purpose, brand strategy, branding communications, Darren McColl, Daz McColl
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Frequency vs. Recency

May Blog Posts Frequency vs Recency

Before we weigh in on whether the path of frequency or recency is more important for propelling your brand’s world, I ask that we first come from a new starting place. Tip #1 – Today, we must recognize that the consumer is in control, so we need to better understand them. And, that while consumer […]

Surviving or Thriving

Move your marketing needle in the right direction.

Move your marketing needle in the right direction. Is it fair to think that most of us are creatures of habit and therefore feel a bit overwhelmed by the break -neck speed of change we need to keep up with in this industry? At the end of the day, I doubt any of us works […]

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brand strategy, branding communications, Darren McColl, Daz McColl, storyscaping
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Think Digital Evolution – Rather Than Revolution

Evolution vs Revolution

There’s been a lot of rhetoric written in other books, blogs and displayed in media about there being so much change that you have to reinvent yourself, you have to change because “everything you know is wrong” or because “it’s a digital world and the past doesn’t matter.” Call me a middleman, but I believe […]

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branding communications, consumer experience, Gaston Legorburu, storyscaping, storyscaping book, storytelling
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Three Simple Steps To Start Up On A Strong Foundation

Steps to Start Up

When embarking on the journey of starting a business, the excitement crescendos and possibilities seem to present themselves – nonstop. Some days it feels like your mind is swimming in a sea of “where do I put my energy and resources first?” And of course, the key is actually focusing in the face of opportunity. […]

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brand strategy, branding communications, Darren McColl, Daz McColl, startup, storyscaping, storyscaping book
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