Tag Archives: consumer experience

Think Digital Evolution – Rather Than Revolution

Evolution vs Revolution

There’s been a lot of rhetoric written in other books, blogs and displayed in media about there being so much change that you have to reinvent yourself, you have to change because “everything you know is wrong” or because “it’s a digital world and the past doesn’t matter.” Call me a middleman, but I believe […]

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branding communications, consumer experience, Gaston Legorburu, storyscaping, storyscaping book, storytelling
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You Already Have a Storyscape

You Have Storyscaping

Transition, evolution, change – whatever you call it – can be uncomfortable, but folks, here’s the thing: you already have a Storyscape. Like it or not, it exists. You have a world that you have created – it may not be clear, effective or highly connected, but it does exist. And people see it. Go to your […]

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branding communications, consumer experience, Gaston Legorburu, storyscaping, storyscaping book, storytelling
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Creating Intelligent Worlds of Experience

Blog Collaborative

One of the more significant shifts we’ve witnessed in marketing today is the move from traditional push-driven, brand-centric views to collaborative efforts to create opportunities where brands and consumers coexist to engage in shared experiences. This industry-altering shift requires a brand’s world to become more sensing and adaptive (and frankly, more cooperative) with today’s consumers […]

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consumer experience, customer engagement, Darren McColl, Daz McColl, experience design, Gaston Legorburu, storyscaping, storyscaping book
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