Tag Archives: CX

Become a Dot Connector–Build living connections for seamless worlds

Move your marketing needle in the right direction.

There’s an intriguing opportunity for us when we push beyond the theories we’ve been following without questioning—like knowing all pieces of the marketing puzzle have an association to the brand or has the same URL or, worse, hashtag. Go to a place where your focus is really and truly on connecting the dots. Since I […]

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Customer Experience, CX, Daz McColl, experience design, storyscaping
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Make Your Experience ‘Holiday’ Worthy

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 It’s no secret that I am an advocate for building experiences where brands and people participate in something meaningful together. Sometimes that participation turns into a ‘holiday’ of sorts. Let’s explore this phenomenon. Groundhog Day. How many of us ever heard of Punxsutawney, PA before it became ‘holiday’ worthy through some keen storytelling by the […]

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Customer Experience, CX, Daz McColl, experience design, storyscaping
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