Tag Archives: Gaston Legorburu

Concocting Corporate Culture

heartillustration

How to culminate the best of your specialized resources People matter. People make all the difference. People are the foundation of everything. Corporate culture is a topic I feel strongly about, so may I go ahead and just call it like I see it? Frankly, the old way of working in subservient corporate structures is […]

Creating Ads vs. Creating Worlds

Creating Worlds vs Ads

Stop Creating Ads, Start Creating Worlds is the subtitle of our book Storyscaping, and when my co-author Daz and I are out presenting at events across the globe or being interviewed by media, we often hear the question, “How is creating worlds different from creating ads?” This idea of a “world” is much bigger than just […]

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customer engagement, experience design, Gaston Legorburu, marketing strategy
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Think Digital Evolution – Rather Than Revolution

Evolution vs Revolution

There’s been a lot of rhetoric written in other books, blogs and displayed in media about there being so much change that you have to reinvent yourself, you have to change because “everything you know is wrong” or because “it’s a digital world and the past doesn’t matter.” Call me a middleman, but I believe […]

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branding communications, consumer experience, Gaston Legorburu, storyscaping, storyscaping book, storytelling
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You Already Have a Storyscape

You Have Storyscaping

Transition, evolution, change – whatever you call it – can be uncomfortable, but folks, here’s the thing: you already have a Storyscape. Like it or not, it exists. You have a world that you have created – it may not be clear, effective or highly connected, but it does exist. And people see it. Go to your […]

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branding communications, consumer experience, Gaston Legorburu, storyscaping, storyscaping book, storytelling
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Deciphering the Code to Creating Worlds

Organizing Ideas

If the task of “creating a world” sounds like a monumental feat, this ultra-brief breakdown is designed to assist in making the results monumental rather than the process. We want to inspire you to begin thinking of your brand differently and identify immediate ways to market your business more effectively. The Storyscaping approach offers a […]

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Darren McColl, Daz McColl, experience design, Gaston Legorburu, organizing idea, storyscaping, storyscaping book
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