Tag Archives: imedia

Automation + Creativity @ iMedia Agency Summit


We’re in it together. Not too many businesses can escape the challenge of managing, leveraging and scaling the ever-growing marketing data mountain. That’s where gathering viewpoints from the pros at events like the recent iMedia Agency Summit come in handy. According to the iMedia website, the success recipe of the day includes a blending of […]

The story of people and their technology


iMedia Connection, Nanette Marcus December 08, 2015 With the increase in technological options and channels, stories remain relevant today as they ever have. Stories are hardwired into the human brain. Darren McColl, global chief brand strategy officer at SapientNitro, explained, “A lot of this is instinctive. Stories are the structure. Stories are how we make […]