Tag Archives: insights

“People are People, so, Why Should it Be?*”


In our marketing ‘world’ all too often the concept of “understanding consumers” has been reduced to just identifying their needs. And market research has become a dreaded hurdle that must be cleared before you go on to the next phase of development. The technology of today offers new and interesting ways to mine for consumer insights and […]

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Darren McColl, Daz McColl, ethnography, insights, storyscaping
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Insight on Insights


Insight On Insights By: Darren “Daz” McColl What’s the best way to get to the core of possibility? Pretend you’re a five year old. How many times in an eight hour work day do you suppose the typical five year old asks, “Why?” Are they not the most curious of souls? No matter the answer […]