Tag Archives: media planning

Media Plans vs. Story Systems

Creating Worlds vs Ads

Our Storyscaping approach directs marketers to move beyond just creating ads; it inspires us all to begin creating worlds. Part of creating a world includes building a Story System to support it. So, while ads are still part of your world, they are looked at through the broader lens of a Story System. With that, […]

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brand strategy, Darren McColl, Daz McColl, marketing strategy, media myopia, media planning, story systems
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