Tag Archives: storyscaping approach

The Storyscaping Approach Featured in SapientNitro Insights


Launched in 2014’s bestselling book Storyscaping, our strategic approach has continued to fuel powerful thinking about brands and experiences at the intersection of story and technology. Our Storyscaping approach is a way of looking at the world that we have refined into a powerful model for working with brands, people, and technology. Storyscaping’s principles guide […]

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Darren McColl, experience space, organizing idea, storyscaping approach
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