Tag Archives: storyscaping book

Think Digital Evolution – Rather Than Revolution

Evolution vs Revolution

There’s been a lot of rhetoric written in other books, blogs and displayed in media about there being so much change that you have to reinvent yourself, you have to change because “everything you know is wrong” or because “it’s a digital world and the past doesn’t matter.” Call me a middleman, but I believe […]

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branding communications, consumer experience, Gaston Legorburu, storyscaping, storyscaping book, storytelling
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Three Simple Steps To Start Up On A Strong Foundation

Steps to Start Up

When embarking on the journey of starting a business, the excitement crescendos and possibilities seem to present themselves – nonstop. Some days it feels like your mind is swimming in a sea of “where do I put my energy and resources first?” And of course, the key is actually focusing in the face of opportunity. […]

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brand strategy, branding communications, Darren McColl, Daz McColl, startup, storyscaping, storyscaping book
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You Already Have a Storyscape

You Have Storyscaping

Transition, evolution, change – whatever you call it – can be uncomfortable, but folks, here’s the thing: you already have a Storyscape. Like it or not, it exists. You have a world that you have created – it may not be clear, effective or highly connected, but it does exist. And people see it. Go to your […]

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branding communications, consumer experience, Gaston Legorburu, storyscaping, storyscaping book, storytelling
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Deciphering the Code to Creating Worlds

Organizing Ideas

If the task of “creating a world” sounds like a monumental feat, this ultra-brief breakdown is designed to assist in making the results monumental rather than the process. We want to inspire you to begin thinking of your brand differently and identify immediate ways to market your business more effectively. The Storyscaping approach offers a […]

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Darren McColl, Daz McColl, experience design, Gaston Legorburu, organizing idea, storyscaping, storyscaping book
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Start Up, Leg Up

Blog Start Up Leg Up

I remember many days spent in the “start-up” phase of business. I’ve been through it more than once and I’ve helped several friends and clients find their way, too. And now, with the recent launch of Storyscaping, in some ways it feels like we just came through yet another start-up phase. This is the speed […]

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brand strategy, branding communications, Darren McColl, Daz McColl, startup, startups, storyscaping, storyscaping book
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