Tag Archives: storyscaping

Become a Dot Connector–Build living connections for seamless worlds

Move your marketing needle in the right direction.

There’s an intriguing opportunity for us when we push beyond the theories we’ve been following without questioning—like knowing all pieces of the marketing puzzle have an association to the brand or has the same URL or, worse, hashtag. Go to a place where your focus is really and truly on connecting the dots. Since I […]

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Customer Experience, CX, Daz McColl, experience design, storyscaping
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Make Your Experience ‘Holiday’ Worthy

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 It’s no secret that I am an advocate for building experiences where brands and people participate in something meaningful together. Sometimes that participation turns into a ‘holiday’ of sorts. Let’s explore this phenomenon. Groundhog Day. How many of us ever heard of Punxsutawney, PA before it became ‘holiday’ worthy through some keen storytelling by the […]

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Customer Experience, CX, Daz McColl, experience design, storyscaping
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“People are People, so, Why Should it Be?*”

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In our marketing ‘world’ all too often the concept of “understanding consumers” has been reduced to just identifying their needs. And market research has become a dreaded hurdle that must be cleared before you go on to the next phase of development. The technology of today offers new and interesting ways to mine for consumer insights and […]

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Darren McColl, Daz McColl, ethnography, insights, storyscaping
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Gaston Legorburu: “We’re changing the way the world works”

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Campaign.UK, James Swift April 15, 2016 Ahead of his D&AD Festival appearance, Gaston Legorburu talks to James Swift about the thinking behind Storyscaping and why the industry needs to get on board. Gaston Legorburu, along with Darren McColl, in 2014 co-wrote Storyscaping, a book on marketing in the digital age. Before long, he’d learned that his book […]

Newhouse Syracuse University: Book Review

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Communictions @ Syracuse, Jennifer Dutcher February 11, 2016 Think of the last story you told out loud. Was it about your own experience? If so, you’re not alone, but you’re also part of a segment being underutilized by marketers and advertisers. “Part of our thesis is that this experience element is incredibly powerful and often […]

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education, learn storyscaping, storyscaping, university
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