Tag Archives: storytelling

Think Digital Evolution – Rather Than Revolution

Evolution vs Revolution

There’s been a lot of rhetoric written in other books, blogs and displayed in media about there being so much change that you have to reinvent yourself, you have to change because “everything you know is wrong” or because “it’s a digital world and the past doesn’t matter.” Call me a middleman, but I believe […]

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branding communications, consumer experience, Gaston Legorburu, storyscaping, storyscaping book, storytelling
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You Already Have a Storyscape

You Have Storyscaping

Transition, evolution, change – whatever you call it – can be uncomfortable, but folks, here’s the thing: you already have a Storyscape. Like it or not, it exists. You have a world that you have created – it may not be clear, effective or highly connected, but it does exist. And people see it. Go to your […]

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branding communications, consumer experience, Gaston Legorburu, storyscaping, storyscaping book, storytelling
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Storyscaping is the New Digital Storytelling, Says SapientNitro

ClickZ.com

ClickZ News, by Melanie White March 20, 2014 The SapientNitro team is drinking Old Fashioneds at the Driskill Hotel.  Rose, they say is a very Cannes drink.  Old Fashioneds are much more SXSW.  The cause for celebration is Storyscaping, a new book by Gaston Legorburu, executive director and worldwide chief creative officer, and Darren McColl, […]