The story of people and their technology


iMedia Connection, Nanette Marcus
December 08, 2015

With the increase in technological options and channels, stories remain relevant today as they ever have. Stories are hardwired into the human brain. Darren McColl, global chief brand strategy officer at SapientNitro, explained, “A lot of this is instinctive. Stories are the structure. Stories are how we make sense of the world and our place within it.” McColl highlighted the importance of storytelling and crafting tales for our audiences at the iMedia Agency Summit. ”

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