“…A must-read for anyone in the marketing and media ecosystem.”
–NANCY HILL, President and CEO, American Association of Advertising Agencies (4A’s)
ISBN: 978-1-118-82328-6; 256 pages
Two of SapientNitro’s most celebrated leaders have written the book on how to create worlds where brands and consumers connect through immersive experiences
Storyscaping is a new approach that brings together the power of stories and experiences to create immersive worlds in which brands and consumers connect. By using Storyscaping, brands can move beyond making ads and into creating worlds where their story becomes part of the consumer’s story. This is where enduring, dynamic relationships are built between consumers and brands. Authors Gaston Legorburu and Darren McColl explain how marketers, technologists, and corporate leaders can apply Storyscaping to their businesses. The Storyscaping philosophy, approach and application model are all explored in depth, including: Brand Purpose, consumers’ emotional desires and behaviors, product positioning and the application of an Organizing Idea to the consumer experience.
“In a world that is ad rich and idea poor, these authors are the heroes who will save your job and career by giving you the ultimate tool for the next generation of marketers: the great story.”
–JOEY REIMAN, CEO, Brighthouse, Author of the Story of Purpose
ABOUT THE AUTHORS
GASTON LEGORBURU is Worldwide Chief Creative Officer of SapientNitro, a new breed of agency that is redefining storytelling for an always-on world. Recognized by Adweek 50 as a game-changer who is modeling the agency of the future, Gaston sets much of the strategic and creative vision for the agency and provides clients forward-thinking insights on their most critical marketing challenges. This has earned him the honor of many recognitions in marketing and advertising and a seat on the juries of such prestigious advertising award shows as D&AD, Cannes Festival of Creativity, ADC, the One Show and the Webbys.
“…Storyscaping will change the way we look at telling stories to consumers long into the future.”
–OMAR EPPS, Actor, Producer, Media Entrepreneur